Krewella Fails After Split From Producer

Krewella Fails After Split From Producer

American electronic dance music (EDM) duo Krewella released their newest project zer0 this week. It’s unfortunate to say, but it’s unlikely Krewella will ever return to the old glory that they had garnered from their 2013 album Get Wet. Part of Krewella’s charm were the vocals given by the main singing sisters, Jahan and Yasmine Yousaf. They matched perfectly with the energetic EDM sound that their original producer Rainman provided. Not only did the group have an edge to them, but the lyrics included swear words and the vocals had explicit content, which was a refreshing break from the nebulous lyrics of most EDM tracks. Their sound was also uniquely catchy, enabling Krewella to have their own independent brand.

This could not be further from the truth with zer0. The EDM traits that had made Krewella fun and unique, have faded away to very forgettable sounds. This is not surprising because most of the projects that have come out after their split from one of the other founding members, Rainman, have an increasingly boring sound. Straying further and further away from their original identity, the only thing that holds this project together is the rare familiarity of the vocals. Even then, they are very seldom included.

The sound that the album is going for seems to be more oriented around drums and exotic beats. It is not so much a tribal, sound but something foreign and this style does not mesh very well with the vocals. On some tracks, the background electronics become very minimal and it seems like the sisters are going for an awful R&B vibe. The song “Anxiety” is just awful to listen to. It’s easy to imagine this song being used in a terrible hipster movie from the early 2000s. Lines like “some people are allergic to sobriety” seem to be framed as profound statements. The music swells when the line comes as if to add extra attention to the ‘profound’ statement. In a weird way, the track “Anxiety” brings to mind a song that would be used in a trailer for some awful romantic movie.

As an aside, it wouldn’t hurt Krewella to have their legal team ready after this release, because the track “Paradise” sounds so similar to a Justin Bieber style song. Though this is most definitely a coincidence, and indicative of the trends in EDM music.

Story continues below advertisement

In a very refreshing and actually quite good surprise, the track “Ghost” shows its glory. The album has an interesting background sound that has echoes of the angrier, classic Krewella of the past. The interludes of just electronic sounds allow for breathing room between the vocals and give the producers time to really prove their worth.

Overall, zer0 is rather disappointing. It’s very frustrating to see this duo fall so far. Longing for the days of dance hits like “Alive” and “Live for the Night” that had absolute bombshell drops, is growing with every released project. The “dumbing down” of EDM is not a new trend. Producers like Marshmello and Zedd have figured out how to make a track appeal to the widest audience as possible. The consequence is that the tracks coming out are boring and repetitive. The bass drops that are distinctive of the EDM genre have become completely obsolete. Listen to Get Wet to get your Krewella fix, and maybe avoid zer0. The project is a 2/10. It is extremely difficult to listen to, without wishing I was listening to their older projects.

View Comments (5)
More to Discover

Comments (5)

All Old Gold & Black Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *

  • A

    AndrewMar 18, 2022 at 3:16 pm

    Their first album was full of mostly dubstep, and while I loved the album at the time and still enjoy dubstep occasionally, it’s fair to say it’s not aged brilliantly in the ears of a lot of people. The couple of EP and song releases in the long period between the first album and Zer0 were admittedly hit and miss as well, there’s some good ones in there but you can defintely get the overall impression of a lack of direction and confidence. I guess that’s a side effect of being runaway success poster children for the future of EDM one day, to suddenly be stuck with legal battles with their long time friend and band mate, becoming the joke of the moment for a lot of EDM fans (a little bit unfairly in my eyes) mostly due to Deadmau5 not being able to go on social media without spewing shit (stick to the music mate, all at a time when they were in those awkward years between being a teenager and becoming adults. That’s a lot to deal with.

    Zer0 feels, like the name suggests, as if it’s wiping the slate clean for a fresh start. Yes, if you were hoping for an album that was a sequel to Get Wet you’d be disappointed, but that doesn’t mean it’s a “betrayal” of the long time fans. It’s completely different to the first album, but you finally feel that they’ve found their sound after years of hit and mostly miss generic dance music. There’s still a brilliantly jarring beat drop in the song Mana to Evoque the Krewella of old, but they’ve also really embraced their Pakistani heritage in a couple of the songs which is pretty different.

    I think it’s fairer to judge this album as a fresh start. It’s an announcement that Krewella are here, the years of ruthlessly falling downhill are over, and they’re noticeably more comfortable with themselves and their musical style. While the album isn’t incredible, it’s a solid reboot of a career with a unique new sound that definitely has potential.

  • C

    ChrisAug 19, 2021 at 8:12 pm

    Jahan and Yasmine Yousaf of Krewella have been slaying it. Zero is a slice of heaven. Watch their Zero live concert experience presented by Insomniac. Their track “Anxiety” might be awful to listen to for the writer of this slaty article but, I have been loving it practically nonstop since the release of “Zero” in Feb of 2020. Anxiety speaks to states of mind that everyone can relate with that we normally don’t want to speak about with the ones we love. Anxiety begins with the lyric, “Human garbage? Maybe I’m just trash. Maybe past the past but I keep looking back.” I’m giving Krewella props for taking the chance to embrace change by adding their own style and heritage to their sound. Krewella is still Killin it.

  • H

    Hassaan QureshiSep 24, 2020 at 7:44 pm

    lol disappoints fans?
    All fans are most satisfied with this album. They are back with a bang

  • S

    sevesFeb 8, 2020 at 6:07 pm

    mate you’re clearly just salty about rain man. he’s not coming back. move on already.

  • S

    sevesFeb 8, 2020 at 6:05 pm

    y’all are so salty for no reason lmao