Theo Berson is a distinguished communication major with minors in marketing and entrepreneurship from Avon, Conn. Berson knew even before coming to Wake Forest that he wanted to study communication.
“I always describe it as a great transferable skillset,” Berson said. “If you go into the field or the corporate business world, it helps to understand how to communicate with people and understand those dynamics, which I always wanted to learn more about.”
Berson found entrepreneurship to complement communication extremely well, which led him to declare the minor early in his sophomore year. He took his skills from the two fields to create his first brand, Vector Golf, a golf technology that helps players track their ball and estimate its trajectory.
“I have always preferred talking and communicating with people over writing, and I think being able to start a brand and talk to people about it with the tools I have learned from my major has been such a meaningful experience during my time at Wake Forest,” Berson said.
Berson appreciated the chance to work with influential professors in the communication department.
“Professor Robin Lindner of the marketing and communication department has been integral in my growth as a student and as a communicator,” Berson stated. “I have taken three consecutive classes with her that have given me a great background for what I hope to pursue in the future.”
Berson added that he has enjoyed getting to know his classmates.
“As I have gotten into more of the 300-level courses, specifically in the marketing sense, I have gotten to know amazing people and see the various students who make up the major,” he said. “I have never felt out of place.”
Beyond his academic involvement, Berson served as one of the student directors of the campus-wide philanthropic event Hit the Bricks, helping to organize and lead one of the university’s largest student-run initiatives. He also served as the vice president of membership for Alpha Kappa Psi, a business fraternity.
“I am a huge advocate for in-field experience rather than in the classroom, so being able to take leadership roles in these activities has been foundational to my personal growth and learning,” Berson said. “They have taught me things about communications that a classroom couldn’t necessarily show me.”
Reflecting on his journey and what lies ahead, Berson is quick to acknowledge that growth is ongoing. He said he will “always” have much left to learn.
Following his internship with the organization last summer, Berson will join the sports management team for the company that owns the Boston Red Sox following his graduation.
“I will be going up to Boston in a strategic marketing role, where I am excited to work on high-level initiatives to look at new ideas of what we can do as a group to help the team,” Berson said.
Berson hopes to continue pursuing opportunities that challenge him intellectually and build on his communication skills, allowing him to make a meaningful impact on his community and beyond.
“I can’t wait to become a part of the sports management world,” Berson said. “While I am terrified as to what the path will look like, I am excited to see where it takes me.”
